Affiliate networks and merchants often speak in terms of total affiliates in a given network or affiliate program, but that’s immaterial.
The number of active affiliates is the important metric.
As you can see from the results in the latest AffStat report, the majority of affiliates in a given affiliate program are inactive.
It’s often said that affiliate [...]
JupiterResearch published an affiliate marketing study in May 2008 titled, “US Online Affiliate Marketing Forecast, 2007 to 2012.”
The key finding in the report was that US online affiliate marketing spending will reach $3.3 billion in 2012.
This figure is based on the affiliate marketing industry growing at a compound annual growth rate (CAGR) of 13 percent [...]
Performance marketing agency NETexponent is launching an affiliate marketing research study conducted from the perspective of affiliates/publishers.
The goal of this survey is to give the affiliate community a clearer understanding of:
How best to communicate with affiliates
What tools and information affiliates crave
Better understanding of who affiliates are and what challenges they face
If you are an affiliate [...]
Ian Rosenwach, Product Manager at LinkShare, has announced a new WordPress plugin from LinkShare called Link Lookup. Link Lookup enables LinkShare affiliates to do two things from their WordPress interface: Create deep links - enter a URL on an advertiser site, and get back a tracking link with your id Search for product links - search across all your advertisers or a specific advertiser for a product link, and then click and drag that product link directly into the post More details at http://www.linkshareblog.com/2009/01/13/new-linkshare-wordpress-plug-in-link-lookup/. Read More →
Commission Junction UK has launched a blog to communicate news and issues with affiliates and merchants in the network. They’re off to a good start with frequent, informative posts. Hopefully, Commission Junction in the US will follow with a blog of their own. Visit the CJ UK blog at http://www.cjblog.co.uk/. Read More →
Datran Media released results today from their third annual survey of online marketing professionals. The data was collected in December 2008 from over 3,000 marketing executives. The study focuses on advertising channels and overall, email, search and display pace far ahead of offline media, direct mail and mobile as the strongest performing advertising channels. Email was ranked number one by more than 80 percent of marketers, and marketers stated their budgets will be allocated towards email,... more
I am excited to announce the keynote speakers for Affiliate Summit East 2009, taking place August 9th-11th in New York City: Chris Brogan and Peter Shankman. Chris Brogan (Twitter @chrisbrogan) is President of New Marketing Labs, a social media agency and events organization. He is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com,... more
Q: What is the best affiliate marketing convention that I could attend to learn the most about the business? A: I am not sure how objective I can be, since I am a Co-Founder of Affiliate Summit. I’d suggest having a look at the agenda for the latest Affiliate Summit, as well as past conferences, to see the topics covered and speakers featured. Also, you can listen to many of the past sessions from Affiliate Summit at GeekCast.fm. Additionally, there are affiliate conventions run by the various... more
AzoogleAds has announced the 2009 AzoogleAds Publisher Challenge where 25 publishers will win an all-expense paid party at the Playboy Mansion, as well as two nights in a luxury hotel in Los Angeles. The 2009 AzoogleAds Publisher Challenge is open to publishers in the AzoogleAds network worldwide and winners MUST BE 21 or older as of August 29, 2009. Apply now if you aren’t already in the AzoogleAds network. Once on the ground in LA, you will check into our luxury hotel of choice. The first night,... more
GeekCast.fm, the Internet radio station featuring free podcasts created for geeks by geeks, is now accepting new hosts. We are looking for some additional podcasters to join an expanding roster that includes Affiliate Thing, the GeekCast show, and more shows covering social media, affiliate marketing, search marketing, video, mobile, etc. GeekCast.fm is also the official source for Affiliate Summit audio, including the recent Gary Vaynerchuk keynote at Affiliate Summit West 2009, as well as audio... more
WhoIsHostingThis.com has launched a TwitterBot that provides people with information on the host for any given domain, and the link to the host is an affiliate link. Twitterbots let you perform ‘command line’-style operations in Twitter. You typically send a message, and get back a response via direct message (DM) or an @reply with the information requested. Queries on domain hosts can be sent as an @reply to @WhoIsHosting or a direct message to the same address, followed by a domain. A couple... more
