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Affiliate networks and merchants often speak in terms of total affiliates in a given network or affiliate program, but that’s immaterial.

The number of active affiliates is the important metric.

As you can see from the results in the latest AffStat report, the majority of affiliates in a given affiliate program are inactive.

It’s often said that affiliate programs operate on the 80/20 rule or “Pareto Principle,” where 80% of transactions in an affiliate program are produced by 20% of affiliates.

In speaking with affiliate managers over the years, I’ve often heard affiliate managers say that their affiliate programs are more like 98/2, and I’ve seen that myself in affiliate programs when I’ve taken over the management.

It doesn’t have to be that way - affiliate managers, it doesn’t stop at recruiting. After that, you’ve got to activate and educate, too.

More affiliate statistics at http://www.affstat.com.

JupiterResearch published an affiliate marketing study in May 2008 titled, “US Online Affiliate Marketing Forecast, 2007 to 2012.”

The key finding in the report was that US online affiliate marketing spending will reach $3.3 billion in 2012.

This figure is based on the affiliate marketing industry growing at a compound annual growth rate (CAGR) of 13 percent over the next five years.

Copyright © 2000 - 2008 JupiterResearch, LLC.

The data from JupiterResearch is based on revenue earned by affiliates and affiliate networks.

Additionally, the “US Online Affiliate Marketing Forecast, 2007 to 2012″ indicates that affiliate marketing spending currently accounts for nine percent of total online ad spending and will remain at that level through 2012.

Source: JupiterResearch

Performance marketing agency NETexponent is launching an affiliate marketing research study conducted from the perspective of affiliates/publishers.

The goal of this survey is to give the affiliate community a clearer understanding of:

• How best to communicate with affiliates
• What tools and information affiliates crave
• Better understanding of who affiliates are and what challenges they face

If you are an affiliate or publisher and would like to provide your feedback, I encourage you to take the brief survey.

In exchange for a few minutes of your time, NETexponent will provide you with a copy of the survey results.

Also, for every completed survey, NETexponent will donate $1.00 to Team Affiliate Marketing’s fundraising efforts for the Susan G. Komen Breast Cancer 3-day/60-mile walk.

More information regarding the fundraising activities can be found at www.AffiliateMarketersGiveBack.com.

Take the survey now.

Please note that NETexponent respects the privacy of affiliates and only aggregate information will be shared.

The monthly AdMob Mobile Metrics report has been released with data from April 2008.

A couple observations from the April data:

• 25.0% of ad requests in the AdMob network worldwide were from Smartphones.
• US requests grew 5.1% April over March to outpace network growth.
• The RAZR V3 and Nokia N70 retained the top device spots in the US and India. The top devices also remained the same in the UK (SonyEricsson K800i), South Africa (Motorola v360), and Indonesia (Nokia 6600).
• The Amoi 8512 - “Three Skype phone” - made its entrance as the number 5 device in the UK with 2.7% of UK traffic.
• The iPhone moved into AdMob’s top 20 devices Worldwide.

Read the full report at www.admob.com/metrics.

The monthly AdMob Mobile Metrics report has been released with data from March 2008.

A couple observations from the March data:

• Network impressions increased 10.0% (2,553,018,899 for March vs. 2,321,477,067 for February).
• Requests increased 11.8% (2,865,167,969 for March vs. 2,562,527,510 for February).
• 24.5% of ad requests in their network worldwide were from Smartphones.

Read the full report at www.admob.com/metrics.

Andrew Wee of Who Is Andrew Wee had me on his podcast to chat about the recent AffStat report of affiliate marketing data that I published.

We chatted about the future of affiliate marketing, recruiting affiliates, and various data points from the report.

Also, we touched on the opportunities for outsourced affiliate program managers

Listen to the podcast at http://www.whoisandrewwee.com/podcasts/friday-podcast-the-future-of-affiliate-marketing-with-shawn-collins/.

The monthly AdMob Mobile Metrics report has been released with data from February 2008.

A couple observations from the February data:

• iPhone traffic was flat in February. This may be due to the ‘novelty’ factor of people getting iPhones as holiday gifts around December/January, the spirit apparently didn’t grow in February.
• Blackberry and Nokia have been fighting out in the Smartphone world as top handset makers to access mobile ads via AdMob. Their rank on the network varies from country to country. Even SonyEriccson wins the battle in specific markets like the UK. This means that basically the Smartphone race is being won differently region by region.

Read the full report at www.admob.com/metrics.