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Affiliate marketing news and opinion from Craig Cortright

Archive for November, 2005

Affiliate Marketing in Layman

Posted by admin On November - 30 - 2005

The following is what Peter Phillips of eTech Support had to say in response to the question, What is the Future of Affiliate Marketing?

Affiliate market has been the popular method of promoting online business & has been used widely, and slowly realizing its potential.

It is a simple process where an affiliate is rewarded for a visitor or a customer provided through his efforts. The advantage of this kind of marketing is you pay only when you get results if you don’t get a customer or a visitor you don’t need to pay.

Some businesses owe much of their growth and succes to affiliate marketing. Internet awareness is on the rise steadily, New blogs, websites are exploding daily. New ventures are explored, in such view affiliate marketing is also gaining fast pace.

Affiliate marketing has also generated a source of income for geeks or entrepreneurs wishing to get a foothold in Internet. Any geek with fairly good members on website could easily implement this strategy to earn an extra income.

This also works well for advertising companies who get customers in exchange for a small referral. Affiliate marketing has only started now, it reflects bright future ahead.


Affiliate Summit 2006 is Closing in on a Sell Out

Posted by admin On November - 29 - 2005

Berkeley Heights, NJ - November 30, 2005 — The Affiliate Summit Conference (http://www.affiliatesummit.com) will be held January 8-10, 2006 in Las Vegas, Nevada. The popular conference is presented by Ronald Bell and Missy Ward and provides an opportunity for affiliate and search engine marketing professionals to gather and learn from one another in a cooperative environment.

The Affiliate Summit 2006 registrations have been selling briskly (the majority of passes are already gone), and the number of attendees have long surpassed the total number of registrations from the previous, sold out conference in June 2005.

Organizers attribute the increased interest to the keynote speaker, Anne Holland, Publisher of MarketingSherpa, a three day agenda packed with top tier content, unique networking sessions, and a continued reputation as the best in breed show in the industry.

Registrations are currently still open for Affiliate Summit 2006, and attendees can register for a conference pass or a pass for the exhibit hall only.

The cut off date on the group rate of $139/night for rooms during Affiliate Summit 2006 is 12/8/2005.

The upcoming Affiliate Summit show includes optional workshops that are generating a big buzz. The workshop instructors are Joel Comm (Multiplying Your Google AdSense Income!), Dave Taylor (Explode Your Business with Blogging!), and Anik Singal (Affiliate Manager Boot Camp).

The Affiliate Summit conference will also feature an expanded exhibit hall
(http://www.affiliatesummit.com/Exhibitor_List.pdf) and a handful of booths
(http://www.affiliatesummit.com/sponsors.shtml#exhibitor) are still available. The booth sponsorships provide the sponsors with the exhibit hall space, passes for employees, contact information for attendees, and five free passes to share with affiliates.

Other Affiliate Summit sponsorships
(http://www.affiliatesummit.com/sponsors.shtml) still available are inserts in the attendee bags and advertisements in the conference program.

During the registration process, attendees also have the opportunity to buy MarketingSherpa’s Search Marketing Benchmark Guide 2005-2006: SEO & PPC Tactics & Results Data (http://www.sherpastore.com/c/a.pl?1059&p.cfm/2166)
for a price of $200. That is a discount of $47 off the cost for this report when purchased directly from MarketingSherpa.

For more information about the Affiliate Summit Conference, please visit http://www.AffiliateSummit.com. For up-to-date information about the affiliate marketing industry, subscribe to the Real Deal Newsletter - the Official Newsletter of Affiliate Summit at http://www.RealDealNewsletter.com

About Affiliate Summit, Inc.
Affiliate Summit, Inc. was founded by affiliate marketing industry veterans Ronald Bell and Missy Ward and serves the affiliate marketing professional community. With three consecutive sold-out Affiliate Summit Conferences under its belt, its mission to be the leading global source of learning and networking opportunities surrounding the affiliate marketing industry has been brought to fruition. For additional information about the conference, please visit www.affilatesummit.com or contact:

Missy Ward
407-786-9028

Ronald Bell
908-771-5574

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RSS Reader Poll - Tell Us What You Want

Posted by admin On November - 29 - 2005

I am part of a team working on the upcoming release of inclue! (www.inclue.com), an RSS reader in Beta that will enable users to get their subscribed RSS feeds in Outlook.

We are currently gathering some data from both publishers of RSS feeds and RSS subscribers, so we can optimize inclue! and try to make it an RSS reader you would use and suggest to others.

Please take a few minutes and complete one or both of the following surveys:

RSS publishers: http://www.surveymonkey.com/s.asp?u=949131551110
RSS subscribers: http://www.surveymonkey.com/s.asp?u=793851551158

In appreciation of your time, we will be compiling a report to share the collected data, and this will be sent to everybody that shares their opinions. The published data will all be anonymous - no sites or individuals will be cited.

If you’d like to play around with inclue!, you can download it at http://www.inclue.com/.

Ask Ronald Bell: Fundraising Affiliates in the UK

Posted by admin On November - 29 - 2005

I had someone contact me asking if there are any reputable loyalty/fundraising websites open to folks in the UK who want to shop online on behalf of a certain cause?

I am not aware of any cause related sites in the UK. But when it comes to loyalty sites, there is GreasyPalm, which is a cash back rewards site.

The marketing directory for GreasyPalm is reknowned affiliate marketer Neil Durrant, who has been a fixture in the industry since the early days.

Hopefully some others can provide insight in the comments for this post.

What do you want out of networking at the Affiliate Summit?

Posted by admin On November - 28 - 2005

We’ve gotten questions from Affiliate Summit attendees asking what affiliates/merchants want to know when meeting one another at the various networking opportunities.

So we’ve put together a very brief survey to give you an opportunity to anonymously share what you’d like to know or find out when meeting potential partners in Las Vegas.

Please take a moment and fill out the survey at http://www.surveymonkey.com/s.asp?u=150951554669

This applies to all attendees of Affiliate Summit 2006.

New York, NY - November 28, 2005 — The AffStat 2006 Report (http://www.affstat.com) data is currently being compiled through surveys of affiliate managers. The 2006 report will be the fourth edition of this definitive study on the affiliate marketing industry.

AffStatAffiliate managers can fill out the survey at http://www.affstat.com/survey.htm on topics ranging from affiliate program management, benchmarks on affiliate programs (affiliate recruiting, activation, traffic, conversion rates, etc.), affiliate networks, affiliate rewards, affiliate manager salaries and more.

The AffStat 2005 Report revealed interesting information about the affiliate marketing industry, such as the increasing trend towards outsourcing affiliate program management and greater awareness of brand and legal liabilities. The data from the current report also indicated that affiliate programs are getting smaller, due to the combination of downsizing the number of affiliates and more selective recruiting.

“I think we’ll see more affiliate programs using blogs and RSS to communicate with their affiliates when the data for the 2006 report is tallied,” commented Ronald Bell, CEO of Ronald Bell Consulting and publisher of the AffStat Report series.

“Communicating mission critical information and general news to affiliates is becoming a greater challenge for affiliate managers, and the use of blogs and RSS enables affiliate managers to communicate more safely and effectively than relying on e-mail,” continued Bell.

The AffStat 2006 Report will feature affiliate marketing statistics broken out by the types of affiliate programs: bounty, pay per lead and pay per sale.

The launch of the AffStat 2006 Report will take place at Affiliate Summit 2006 (http://www.affiliatesummit.com), the largest affiliate marketing conference, over January 8-10, 2006 at Bally’s Las Vegas. Anne Holland, the Publisher of MarketingSherpa, will be the keynote speaker at Affiliate Summit 2006. Other speakers include executives from Amazon.com, eBay, and Hewlett-Packard.

Affiliate managers that contribute qualified data (completed survey with full name, company name and company e-mail to verify identity) will receive a free copy of the AffStat 2006 Report.

All data will be published in aggregate. No participating companies or their responses will be mentioned in the report. The AffStat Privacy Policy is posted at http://www.affstat.com/privacy.shtml

About Ronald Bell Consulting
Ronald Bell Consulting is an online marketing agency specializing in launch affiliate programs, outsourced affiliate program management, onsite affiliate marketing consulting, and hourly affiliate marketing consulting by phone. Ronald Bell, CEO of Ronald Bell Consulting, oversees all client accounts and manages his team of experienced affiliate marketers. In addition to affiliate program management, Bell authored “Successful Affiliate Marketing for Merchants” and publishes the annual AffStat.com Report of affiliate marketing benchmarks. Ronald Bell is also a co-founder of Affiliate Summit, an affiliate marketing conference taking place January 8-10, 2006 at Bally’s Las Vegas. More details at http://www.affiliatesummit.com.

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Relationships are Key at All Levels of Affiliate Marketing

Posted by admin On November - 28 - 2005

The following is what Salvatore A. Conca of Puritan’s Pride had to say in response to the question, What is the Future of Affiliate Marketing?

I believe the future of affiliate marketing lies with the consumer. Merchants, affiliates and the like will all need to adapt to how people want to receive their content.

Consumers are fickle and they are smart. Consumers know how exactly to find the information they want.

The internet is not a mystery anymore so much as it is an integrated part of our daily lives. I believe there will be a new breed of innovators that utilize the latest technologies to deliver their content like those that utilize RSS and Blogs today.

As history has shown us, relationships are the cornerstone of marketing. Relationships are what matter most. Merchant relationships with their affiliates and affiliate relationships with the consumer, which in turn creates the merchant to consumer relationship.

As simple of an idea as that is and as many times as we may have heard it, I think many of us forget that the relationships are the building blocks of our success no matter where the technology leads us or how automated our programs become.