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Affiliate marketing news and opinion from Craig Cortright

Archive for November, 2006

Finalists for the Affiliate Summit Pinnacle Awards

Posted by admin On November - 30 - 2006

The finalists have been determined for the first annual Affiliate Summit Pinnacle Awards.

The Affiliate Summit Pinnacle Awards Show is taking place from 10:00 p.m. to 10:30 p.m. on Monday, January 22, 2007 during the Pure Imagination Party hosted by oneNetworkDirect and Wynn Las Vegas.

The Pure Imagination Party is taking place at TRYST the nightclub at Wynn Las Vegas.

Get your invitation at booth #116 or # 313 in the Affiliate Summit exhibit hall.

Here are the finalists for each category:

Affiliate of the Year

Anne Fognano
Michael Coley
Scott Hazard

Affiliate Manager of the Year

Jamie Birch
Angel Djambazov
Sam Osborn

Exceptional Merchant

Amazon
eBay
OnlineShoes.com

Affiliate Marketing Advocate Award

Linda Buquet
Ben Edelman
Brian Littleton

Best Blogger

Scott Jangro
Beth Kirsch
Jim Kukral

Wayne Porter Affiliate Marketing Legend

Todd Crawford
Haiko de Poel, Jr.
Brian Littleton

Congratulations to all who were nominated. We were excited to get such an abundance of nominations for these awards.

Does Second Life Matter to Affiliate Marketers?

Posted by admin On November - 29 - 2006

I’ve been hearing and reading about Second Life from some of the big minds in the business I respect, like Jeff Doak, Sam Harrelson and Wayne Porter. But is it something affiliate marketers should be getting in to (if they’re not already)?

If you’re not familiar with Second Life, it is “a 3-D virtual world entirely built and owned by its residents.”

Second Life opened to the public in 2003. Since then, the population has grown to more than 1.7 million people around the world.

Businesses are flocking to Second Life to establish a presence. IBM is there. NBC and Reuters, too.

The media are all reporting how Anshe Chung is Second Life’s first millionaire.

Wayne Porter opined at ReveNews today about critics of the million dollar avatar:

“What I found the most ironic during some of my discussions is that people scoff at her “virtual empire” are the same ones who understood the the concept of “virtual real estate” like a website with a domain name attached about 15 years ago.”

I think that’s a reach. Then again, it’s probably worth affiliate marketers digging in to find out more about this whole thing.

I’ve heard some interesting ideas about how Second Life could be leveraged by affiliates - I’ll be watching and experimenting myself.

By the way, my Second Life persona is Wildebeest Amsterdam.

RIP Jai Rajkumar of Azoogle

Posted by admin On November - 29 - 2006

Jai RajkumarI just came across a tragic post over at the Super Affiliate Marketing Blog from Jon of the Wicked Fire forum.

Jai Rajkumar, an affiliate manager at Azoogle passed away over Thanksgiving weekend, according to Jon’s touching eulogy.

There is also a discussion about Jai and his impact on many in the affiliate marketing space over at Wicked Fire.

My condolences to all of the affiliates, co-workers, friends and family of Jai Rajkumar.

Debunking SEO Myths and Affiliate Marketing Quality Assurance

Posted by admin On November - 28 - 2006

The Affiliate Summit preview conference call series will feature Wil Reynolds from SEER Interactive and Kellie Stevens from AffiliateFairPlay.com on Thursday, December 7th, 2006 at 3pm Eastern Time.

This is the third in a series of four preview calls in advance of Affiliate Summit 2007 West, taking place January 21-23, 2007 at Bally’s Las Vegas.

The purpose of this series of free teleseminar calls is to allow you to get to know the guest speakers for the conference. Space is limited, so register now at
http://www.affiliatesummitpreview.com.

Wil Reynolds from SEER Interactive will touch on whether the conflicting advice you are getting on SEO is keeping you from success, and the SEO issues keeping you from the top of the search engines.

Kellie Stevens from AffiliateFairPlay.com will cover new quality assurance considerations with sub-affiliate transparency, cross-channel company layering in ad delivery and new behaviors by adware.

The calls are hosted by Marty M. Fahncke, Founder of Conference Call University. You can listen to the Affiliate Summit Preview call archives at http://www.cculearning.com/summitreplay2007.

For more information about Affiliate Summit, visit http://www.AffiliateSummit.com.

The Name of the Internet Marketing Game

Posted by admin On November - 28 - 2006

I see there is an Internet Marketing board game coming out on November 28 and there is a contest going on to guess the name.

It’s being touted as the first Internet Marketing board game, and it’s supposed to be a training tool.

Apparently, the board game will teach participants about affiliate programs, blogs, joint ventures, podcasts, residual income, etc.

I can see playing it maybe once in the office - I wouldn’t subject my family and friends to such fun.

So what’s the name? Risk is already taken. Monopoly, too. I’m thinking the best name is probably Newbie.

Super Affiliate Strategies for Sustainable Businesses

Posted by admin On November - 26 - 2006

Super Affiliate Strategies for Sustainable Businesses, a presentation by Rosalind Gardner at Affiliate Summit 2006 East, is now available as a transcript.

Rosalind is the author of the best-selling affiliate training manual, The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peoples Stuff Online.

Recognized as a leading expert in the performance marketing industry, Rosalind publishes the weekly Net Profits Today newsletter, and is the Affiliates Corner columnist for Revenue magazine.

Rosalind covers the strategies she has employed to become a super affiliate and develop a sustainable business in this session.

Read the transcript from the Super Affiliate Strategies for Sustainable Businesses presentation.

The session is also available for download as an MP3.

Registrations are open for the next Affiliate Summit in Las Vegas on January 21-23, 2007.

Ask Ronald Bell: Becoming an Outsourced Affiliate Manager

Posted by admin On November - 25 - 2006

I am looking at offering my services as an affiliate marketer to small businesses. Where can I look for clients who are looking for people to run their affiliate programs and what would be the average salary expectations for a small business?

Rather than look for clients, I’d suggest making it easier for those potential clients to find you and learn about your Outsourced Program Manager (OPM) services.

It should go without saying, but you’ll need to have a Web site that details the services you provide in affiliate management. When that is done, advertise your services in the pay per click search engines.

Also, submit a free listing to the Affiliate Buyer’s Guide for the Outsourced Program Managers section.

Consider advertising in the various affiliate marketing forums. There are also lots of affiliate marketing blogs where you could promote your services.

Other places to reach clients would be advertising in Revenue magazine and being a sponsor at Affiliate Summit.

If you have relationships with any of the affiliate networks, ask them if they’d be willing to send some business your way. They get advertisers looking for an affiliate manager and you could help out be being a quality place to refer clients.

Lastly, check out the ads being posted online for affiliate managers at places like AffiliateManager.net, Craig’s List, HotJobs, and Monster. Those ads are generally looking for an in-house affiliate manager, but you might just get lucky when pitching your services to these companies.

As far as compensation, it varies widely depending on your experience, relationships, reputation, services, skills, etc.

In general, rates will start as low as $1,500 a month and go higher than $10,000 a month. If you’re looking exclusively as small businesses, you’ll skew towards the lower end.

In addition to a fixed monthly retainer, ask for performance incentives as part of your remuneration.

Get a lawyer to draft an agreement for you to provide to potential clients and always get everything in writing.