It’s been more than 43 years since the Beatles took the U.S. by storm with their storied appearance on the Ed Sullivan Show. Today marks a new wave as U.K. affiliate network buy.at soft launches into the U.S.
Malcolm Cowley, Strategic Accounts Director of buy.at, is heading up the drive into the U.S. under CEO Kevin Cornils, ex Managing Director of Europe for Match.com.
Intially the buy.at operation will run remotely, but a U.S. office is planned for the future.
buy.at has engaged the services of Andy Rodriguez Consulting, an outsourced affiliate program management agency based in Miami, FL.
“Many networks moving from the U.K. to U.S. and vice versa have failed to engage their customers quickly,” according to Mr. Cowley.
“buy.at’s relationship and association with Andy and his team, guys whom we have an enormous amount of respect for, should help to put us on the radar in the right way. Our ethics and working practice are a great fit,” continued Cowley.
buy.at has paid out millions of pounds in the UK to its affiliates and their sole focus is on affiliate marketing.
Clients of buy.at in the UK include T-mobile, Capital One, Hertz and Sky.
Cowley, one of the founders of the U.K. network, revealed that buy.at competes pound for pound with Commission Junction in the U.K. for market share of the big brands and would be aiming for a similar style of client list in the US.
buy.at will be working with CD WOW! US as the sole client initially with more affiliate programs to be added over the first couple of months.
More details at http://buy.at/region/us/index.php.