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Affiliate marketing news and opinion from Craig Cortright

Archive for July, 2007

Affiliate Summit Redux

Posted by admin On July - 31 - 2007

Our camera crew went around on the exhibit hall floor and spoke to attendees at Affiliate Summit 2007 East to get their opinions on the affiliate conference.

Hear what the following folks had to say…

  • Jay Berkowitz, Ten Golden Rules
  • Brian Littleton, ShareASale
  • Brandy Shapiro-Babin, WebmasterRadio.FM
  • Audrey Berheney, AzoogleAds
  • John Engler, UnsubCentral
  • Todd Crawford, oneNetworkDirect
  • Victor Pitts, Moniker
  • The Pepperjam Crew
  • Tara McCommons, LinkConnector
  • Paula Carlson, Avanquest Software

Save the Affiliate Summit video to view locally on iTunes.

Team Affiliate Marketing Fights Breast Cancer

Posted by admin On July - 30 - 2007

Missy Ward (Affiliate Summit) and Connie Berg of (Flamingo World) have joined forces to fight breast cancer as Team Affiliate Marketing. Missy and Connie are going to be participating in the Twin Cities Breast Cancer 3-Day, taking place August 24-26, 2007.

The Twin Cities Breast Cancer 3-Day is a 60-mile walk where teams are committing to raise a minimum of $2,200 to benefit the Susan G. Komen for the Cure and the National Philanthropic Trust Breast Cancer Fund.

“The 60-miles definitely seems monumental on paper, but I know several people that have lost their lives to breast cancer. I can’t think of a better cause to support or a more challenging goal to take on.” - Missy Ward.

“There is no other walk longer than this one. It’s great that we’re doing this as a team because we’ll be a strong support system for each other. Representing Affiliate Marketing in this walk is an added bonus.” - Connie Berg.

If you would like to make a contribution, visit Team Affiliate Marketing’s site at 60-milewalk.com. If you donate $1,000 or more, you will be entitled to your company logo placed on the team’s shirts. Missy and Connie plan to take lots of photos and video, and blog the experience over the three days of the walk.

Affiliate Summit is matching all donations up to $5,000 to support Team Affiliate Marketing.

More details at http://affiliatetip.com/news/article001341.php.

Submitting Affiliate Links to Search Engines

Posted by admin On July - 30 - 2007

Is it possible to submit affiliate links to search engines and have those links turn up in the search engine results?

I guess anything is possible. But I don’t think the search engines or their users want these sorts of results coming up.

In my opinion, it’s not a good practice, as you are not adding value anywhere.

Since you wouldn’t actually be serving a role with this strategy, but rather just gaming the system, I can’t see how you’d think you’d even be entitled to a commission.

You’d be insinuating yourself into a process where you are not providing anything.

I would suggest going back to the drawing board and devise a way you can add value to the process, rather than trying to capitalize on a situation where you are not providing anything.

The Podcasts on My iPod

Posted by admin On July - 29 - 2007

I used to try to listen to Podcasts on my computer as I worked, but I realized that I wasn’t really paying attention with the phone ringing, e-mail flowing in, and a big inbox in front of me.

So I finally picked up an iPod a few months back, and made it a habit to get out of the office to get fresh air and listen to podcasts.

There are still some distractions, as my Blackberry tempts me into some e-mail action while walking around, but I’m mostly able to focus on the shows, and I find a great amount of value in them.

Here are the shows I have loaded in my iPod:

  • Affiliate Marketing Blog - Fraser Edwards
  • The Daily SearchCast - Danny Sullivan
  • Friday Podcast - Andrew Wee
  • Jeff and Sam Talk Tech, Marketing, Teh Internets and Stuff - Jeff Doak and Sam Harrelson
  • Ten Golden Rules - Jay Berkowitz
  • Video Ninjas - Jim Kukral and Steve Rosenbaum

I also subscribe to Affiliate Thing, but the only times I’ve listened where when Sam Harrelson subbed for me. I don’t see any use in listening to shows that I co-hosted.

So, am I missing out on any good shows?

Am I Too Old for Facebook?

Posted by admin On July - 28 - 2007

I created my account on Facebook about a year ago. I joined because I had a curiosity as a marketer. I’m in there to play around and experience the environment, and to contrast it to the opportunities with MySpace.

FacebookLately, I’ve gotten more into testing the applications on Facebook with an eye towards conceiving some of my own, and with the avalanche of colleagues joining, it’s become a good place to network.

Recently, I read an article on the Huffington Post, “When Worlds Collide: Facebook in Business,” that got me thinking about the generational clash going on at Facebook.

Author Megan Berry, a 20-year-old junior at Stanford, laments…

As a 20-year-old junior at Stanford I am both an everyday Facebook user and a summer intern at a software company. What I didn’t realize is how Facebook and my work would collide. Facebook seems to be the current obsession of the business world with thirty-something business users joining all the time.

It seems these business users are joining Facebook not because everyone is on it, but because the cool people are on it. For these older users having a Facebook account actually has little to do with convenience, but instead it is a symbol, communicating to others that you keep up with the latest Internet trends. Yet the “cool people” on Facebook are, for the most part, college students. Why are these thirty-something web users rushing to keep up with college students?

Perhaps that’s the intention of some of my old people peers, but I don’t think that’s the case for my Facebook “friends”. We’re all just looking to get different things out of it, including networking, research, re-connecting, discovering ways to monetize it, etc.

Jared Sandberg of the Wall Street Journal discusses the generational divide within Facebook in his article, “OMG — My Boss Wants to ‘Friend’ Me On My Online Profile.”

So the college students don’t like us old interlopers coming around where they hang out.

Deal with it. You’re not that cool, and we’re not going anywhere.

LinkShare Announces Showcase Offer Access

Posted by admin On July - 27 - 2007

LinkShare’s Showcase Ad Network has announced a new service for merchants to distribute coupons and special offers through MSN.

Through Showcase Offer Access, LinkShare will distribute merchant offers to the MSN shopping site, as well as MSN’s syndication partners, such as Facebook.

Here’s how the LinkShare announcement explains it all…

How Showcase Offer Access Works
Showcase Offer Access will apply to your program as a publisher. After you accept us as a publisher, we will pull coupons and other offers from your site and push them to MSN to fill open inventory on their site properties and syndication partner sites.

Partner with Showcase Offer Access
Participation in Showcase Offer Access is easy to implement and free to all LinkShare advertisers. If you are interested in participating in this program and gaining additional exposure to MSN consumers, follow the steps below:

  1. Accept Showcase Offer Access into your program or have your primary LinkShare contact accept us as a publisher.
  2. All creative for this campaign must be 120 x 600 banners and be categorized for “Showcase Offer Access.”
  3. Once we are approved into your program and you have updated your creative, we will start pushing your coupons and other offers to MSN.
  4. Since Showcase Offer Access will be a publisher in your program, there is nothing special for you to do for reporting or payments.

For more details on the partnership with LinkShare Showcase Ad Network and MSN, get in touch with your primary LinkShare contact.

The First Affiliate Marketing Conference in Europe

Posted by admin On July - 27 - 2007

I was thinking the other day how exciting it is that Affiliate Summit will be going to the UK as the first affiliate marketing specific conference to take place in Europe.

But then it occurred to me that Affiliate Solutions, a conference run by Refer-it and Internet.com, took place in April 2000 in London.

Affiliate Solutions in London