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Advertising.com has published a lead generation case study for the R.J. Reynolds Tobacco Company.

Being in an age-restricted industry, R.J. Reynolds Tobacco Company (RJR) faces a number of unique challenges when it comes to lead generation.

This case study examines the objectives, strategy and results for the RJR lead generation campaign.

Interesting data and approach from Advertising.com to drive cost-effective, valuable and exclusive leads.

Visit http://www.advertising.com/advertisers/case_study_7.php to access the case study.

LinkShare has announced a new lead generation service called LinkShare Lead Advantage. Initial advertisers include Credit Solutions of America and Global Travel International.

LinkShare Lead Advantage is a new service offering that delivers high-quality targeted leads and new customers to advertisers through LinkShare’s global lead generation network.

“This new service enables our customers to develop, implement and manage their lead generation campaigns with a focus on driving results, while managing the risks and complexities across multiple online marketing channels,” said Steve Denton, LinkShare’s President. “Lead generation is one of the fastest growing segments of online marketing, but advertisers
are discovering quality matters as much as volume.”

“LinkShare designed Lead Advantage to target, track and optimize leads in a way that delivers those that are most likely to convert for our customers, in whatever vertical they work in,” said Kelli Beougher, Vice President, LinkShare Lead Advantage.

Interesting move. I’m wondering if the LinkShare Lead Advantage will provide transparency, which has long been a complaint about many CPA networks?

More details at http://www.linkshare.com/solutions/leadadvantage.shtml.

I was talking to my son, Jack, last night about how some coupon affiliates are stuffing cookies.

While his coupon site doesn’t do anything of the sort, he likes to be ironic, so he dressed as the Cookie Monster today.

He asked me to relate that the only cookie stuffing in our house is me stuffing cookies in my mouth.

Happy Halloween!

I just came across a site called Ask500People, that enables anybody to gather input and opinion data online in a matter of minutes.

Recently, I asked the question, “Do you click on advertisements on the Internet?“.

In a few minutes, people from across the world entered their votes for a tally of 26% saying yes and 74% selecting no.

Ask500People could have lots of uses for affiliates by asking questions about products, services, etc. I can see it supplementing content, providing insight into popular gift ideas, etc.

But it’s not just about gathering data. Ask500People is also a fun social media tool. As the votes are collected, a live world map indicates the location of each voter.

Voters can also make comments on any given question in the system. I’ve found it pretty addictive to watch how votes go, as well as debating people with opposing views in the comments area.

Currently, you can ask a question for free, but they have a Premium Service, too.

More details at http://www.ask500people.com/.

Kellie Stevens of AffiliateFairPlay has published a study on the incidence of forced clicks (a.k.a. cookie stuffing) occurring on affiliate coupon sites.

With her research, Kellie sought to determine whether the recent increase in discussion of the cookie stuffing issue in the affiliate marketing community was correlate to an increase in the activity by affiliates.

The report, “Prevalence of Forced Clicks on Coupon Sites,” covers her methodology, results, and conclusions.

Kellie also blogged about the issue, as did Scott Jangro and Lisa Picarille.

Plus, there is a long, contentious thread about the issue on ABestWeb.

Affiliate Summit will have a booth at ad:tech New York on November 5-6, 2007. Come visit us at booth #926.

We’ll be giving away some neat little USB hubs and other things both days, and we’ll be pouring ice cold Miller Lites on draft starting at noon on Monday.

Plus, we’ll be sharing a special discount code to register for Affiliate Summit 2008 West, taking place February 24-26, 2008 in Las Vegas. This code will only be available at ad:tech.

ad:tech New York is taking place at the New York Hilton. Register now - exhibit hall only passes are free if you register in advance.

Come by for a chat, ask questions, and share your feedback.

Back in September, I was chatting with Wil Reynolds after he presented at Affiliate Summit in London, and he mentioned a site called Jott.

Jott bills itself as “Mobile Note Taking and Hands-Free Messaging.” In regular speak, it’s a service that enables you to call a number, leave a brief message, and then receive it transcribed in e-mail, as well as a link to the audio.

It’s excellent for any mad scientist marketer with undiagnosed ADD. I’m constantly thinking up ideas for sites, new domain names, etc. Then I forget them.

So Jott enables me to call up on my mobile and fire off a message to myself before I forget.

You can also get your friends and colleagues to join the service and send them messages.

This is one of the coolest services I’ve come across in a while, and it’s free!

Visit http://www.jott.com/ for more details.